Skip to content
NodeNorth

Creative Design & Video Production

Logo and Brand Identity Design

A distinctive, consistent identity your audience recognises everywhere.

What is Logo & Brand Identity?

Brand identity design creates the visual system that represents a business — logo, colour palette, typography, imagery style and usage guidelines — so it's applied consistently across every touchpoint.

Request a quote →
Brand identity concept: logo variations, colour palette and typographyConcept Mark#10233F#2457A7#20C4D8#F6F8FC#64748BAaDisplay — Manrope ExtraBoldBody — Inter Regular · 16 / 26Concept for illustration only — not a registered trademark.Guidelines PDF
Illustration — example content, not client data.

How do we approach Logo & Brand Identity?

A logo is only one part of a brand. We develop a complete identity system — logo variations, colours, typography and guidelines — designed to work on screens, documents, social media and print.

Creative desk with a laptop, sketches and colour swatches seen from above

What problems does this solve?

  • The current logo doesn't scale well or looks outdated.
  • Colours and fonts vary across materials.
  • There are no guidelines for staff or partners.
  • A new business or product needs an identity from scratch.

What's included?

Deliverables and features. Each engagement is scoped to what you actually need.

  • Logo concepts

    Original concepts with primary, secondary and icon-only versions.

  • Colour palettes

    Primary and supporting colours with accessible contrast combinations.

  • Typography systems

    Font pairings and hierarchy for headings, body text and UI.

  • Brand guidelines

    A practical guide to using your identity consistently.

  • Social media branding

    Profile images, cover graphics and post templates.

  • Business stationery

    Business cards, letterheads, email signatures and documents.

  • Brand asset exports

    Organised files in the formats you need for print and digital.

How does the process work?

  1. 01

    Brand discovery

    Values, audience, competitors and personality.

  2. 02

    Concepts

    A focused set of logo directions with rationale.

  3. 03

    Refine

    Develop the chosen direction into a complete system.

  4. 04

    Deliver

    Guidelines and organised asset files.

Who is this for? Example use cases

  • A startup preparing for launch.
  • A rebrand after a merger or change of focus.
  • Creating a sub-brand for a new product line.

Relevant industries: Professional Services, Technology Startups, Retail

Which tools and technologies do you use?

Tools we commonly work with for this service. The right stack depends on your existing systems.

  • Adobe Illustrator
  • Figma
  • Adobe InDesign
  • Adobe Photoshop

What should you know before starting?

  • Concept designs are not registered trademarks. We recommend a trademark search and legal advice before adopting a new mark.

Frequently asked questions

How many logo concepts will I see?

Typically a focused set of distinct directions, each with a rationale, followed by rounds of refinement on the chosen direction. The exact number is set in your proposal.

Will I own the final logo?

Ownership of final approved artwork transfers on full payment, as set out in the agreement.

Can you trademark my logo?

We don't provide legal services. We recommend consulting a trademark professional before you adopt and register a mark.

Get started

Let's build an identity people remember.

Share a few details and we'll reply with questions or a proposal. Prefer a quick chat? Use the chat button.

Which services are you interested in?