Analytics & Performance Optimization
Google Analytics and Reporting
Trustworthy tracking, clear dashboards and recommendations you can act on.
What is Google Analytics & Reporting?
Google Analytics and reporting services cover setting up GA4 and tag management correctly, tracking meaningful events and conversions, and turning the data into dashboards, analysis and recommendations.
How do we approach Google Analytics & Reporting?
Analytics is only useful if the data is accurate and someone acts on it. We separate the work into three parts: configuration (getting tracking right), analysis (understanding what the data says) and ongoing reporting (regular insight and recommendations).
What problems does this solve?
- GA4 was installed, but nobody trusts the numbers.
- Form submissions and other conversions aren't tracked.
- Reports are long lists of metrics with no recommendations.
- Marketing spend can't be linked to outcomes.
What's included?
Deliverables and features. Each engagement is scoped to what you actually need.
GA4 implementation & configuration
Property setup, data streams, filters, retention and consent-mode configuration.
Event & conversion tracking
Track forms, calls, chats, purchases and key interactions as meaningful events.
Tag management
Google Tag Manager containers organised, documented and versioned — where it's the right fit.
Funnel analysis
Find where users drop off between landing and conversion.
Traffic & engagement reports
Understand which channels and pages bring engaged visitors.
Campaign measurement
Consistent UTM conventions so campaigns can be compared fairly.
Dashboard creation
Looker Studio dashboards tailored to each audience — leadership, marketing, sales.
Reporting & recommendations
Monthly or quarterly reports that explain what changed and what to do next.
How does the process work?
- 01
Measurement plan
Agree business goals, KPIs and the events that represent them.
- 02
Configure & verify
Implement tracking with consent handling and test every event.
- 03
Analyse
Review baselines, funnels and channel performance.
- 04
Report & advise
Deliver dashboards and regular recommendations.
Who is this for? Example use cases
- Auditing and fixing an inaccurate GA4 setup.
- Tracking lead-form and chat conversions across a website.
- Building a leadership dashboard combining web and CRM data.
- Measuring the impact of a website redesign.
Relevant industries: E-commerce, Healthcare Organizations, Retail, Corporate Businesses
Which tools and technologies do you use?
Tools we commonly work with for this service. The right stack depends on your existing systems.
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Google Search Console
- BigQuery (optional)
What should you know before starting?
- Consent requirements and ad blockers mean analytics never captures 100% of visits.
- We need appropriate access to your Google accounts; we never fabricate or estimate data presented as measured.
Frequently asked questions
What's the difference between configuration, analysis and reporting?
Do you handle cookie consent for analytics?
Can you combine data from several tools?
Get started
Get numbers you can trust — and know what to do with them.
Share a few details and we'll reply with questions or a proposal. Prefer a quick chat? Use the chat button.