Digital Marketing & Search Visibility
GEO — Generative Engine Optimization
Be clear, credible and consistent wherever generative search describes your business.
What is GEO?
Generative Engine Optimization (GEO) improves the clarity, credibility, discoverability and machine readability of your content so that generative AI search experiences can understand and accurately represent your business.
How do we approach GEO?
Generative search tools summarise information from many sources. They work best with content that is original, well-structured, consistent and supported by evidence. GEO applies those principles across your site and public profiles so your business is described accurately.
What problems does this solve?
- Your business is described differently across your site, directories and social profiles.
- Content repeats generic information instead of offering original insight.
- Claims aren't supported with evidence or sources.
- Important pages are hard for crawlers to access or interpret.
What's included?
Deliverables and features. Each engagement is scoped to what you actually need.
Entity & brand consistency
Align your name, description, services and key facts across your site and public profiles.
Original, useful content
Content built on your real expertise, examples and data — not rewritten generic advice.
Clear topical coverage
Cover your core topics thoroughly with connected, well-organised pages.
Verifiable claims & references
Support statistics and claims with reliable, linked sources.
Descriptive page structure
Meaningful headings, summaries, lists and tables that are easy to parse.
Crawlability & indexability
Ensure public content is accessible, fast and correctly indexed.
Internal & external citations
Descriptive internal links and citations to authoritative external sources.
Question-specific answers
Content that addresses the specific questions your audience asks.
How does the process work?
- 01
Entity audit
Review how your business is described on your site and across the web.
- 02
Content gap analysis
Identify where content lacks originality, evidence or coverage.
- 03
Improve & align
Update pages, profiles and structured data for clarity and consistency.
- 04
Editorial cadence
Set up a review cycle and editorial checklist for ongoing content.
Who is this for? Example use cases
- Aligning an organisation's descriptions after a rebrand.
- Adding evidence, sources and author information to an existing blog.
- Building a clear, well-linked knowledge hub around a core service.
Relevant industries: Professional Services
Which tools and technologies do you use?
Tools we commonly work with for this service. The right stack depends on your existing systems.
- Google Search Console
- Schema.org validators
- Crawling tools
- Editorial checklists
- Manual review of AI search results
What should you know before starting?
- No tactic guarantees citations or recommendations from ChatGPT, Google AI Overviews, Gemini, Perplexity or any other generative system.
- These systems change frequently; we focus on durable quality signals rather than tricks.
Frequently asked questions
How is GEO different from SEO?
Can you get us recommended by AI chatbots?
Do we need new content for GEO?
Get started
Make sure your business is described clearly and accurately.
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